- Your privacy matters – We want you to understand how we use your personal data, how we keep it safe and what your rights are.
- We collect data about you – When you sign up on our website or book with us, we collect your contact details and other personal information
- We use your data to send you information about our tours – With your permission, we send you marketing emails. You can always opt-out.
- We use your data to work out what you might be interested in and make our emails and offers relevant to you
- We need to use your data to give you the best possible experience. We also process your data for customer service, marketing and where required by law.
- You’re always in control of your data – You can ask for access to your personal data or for us to correct or erase it in some circumstances. You can also object to how we use your data or opt-out of personalised marketing.
2. Who’s responsible for your personal data?
We are the data controller of your personal data. Under European data protection law, that means that we determine how, and for what purposes, we use your personal data.
3. What personal data do we collect or receive?
|Categories of personal data||When or how we get it|
|Personal, contact, ID and payment details – Your full name and contact details (first name, middle name, last name, nickname, suffix, email address, phone number, postal address, country of residence), payment card details||Personal, contact, ID and payment details – Your full name and contact details (first name, middle name, last name, nickname, suffix, email address, phone number, postal address, country of residence), payment card details
You provide some of these details to us if you sign up to our emails, join our loyalty programmes or book a tour on this website
You might also provide these details to us if you contact one of our call centres
Booking records – Details of past and future bookings with us
|We compile this data from our records when you book with us|
|Your marketing and data processing preferences – Whether you want to receive marketing communications from us and how you’d like us to contact you
|We keep a record of your marketing preferences when you tell us about these|
|Technical information related to use of our website – Details about the browser, device and internet connection that you use when you browse our website, technical information, including your IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform. For example, our website can tell whether you are using a mobile phone or a desktop computer
|Your device provides this information when you browse our website (whether or not you are signed in your account or have accepted cookies)|
|Information about your interactions with our website – As well as the technical information above, we collect information about your visits to our websites, including the full web addresses that you access, your path of clicks, through and from our site (including date and time and whether you used a search engine); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number
|When you browse our website|
|Information about your interactions with our emails – We use elements embedded in our emails (eg images and clear images) that let us know whether you’ve opened or read an email. If you following links in our emails we may also set cookies on your system if you have enabled cookies. This information also tells us about your propensity to engage with our emails
|When you open and interact with email that we have sent you (unless you have opted out). We compile information about how you interact with our emails from our profiling and personalised marketing activities|
4. How we use your personal data and who we share it with
This section explains how we use the personal data listed above and who we share it with.
We use your personal data:
a. To manage your bookings with us and to provide the services that you request before, during and after your tours
We need to use your personal data to deliver our services to you when you book a tour. For example, when you travel with us we need your personal data to send you a booking confirmation, to manage changes to your booking, to send invoices to you and process your payments
b. To make our website easy to use and enhance your tour-planning experience
The personal data we collect when you use our website helps us to make sure that our website works well. We’re always improving our site design and content to enhance your cruise-planning experience and data about how you use our site helps us to do that. We also use this data to help us understand interest in the different sections of our website and the products and services that we sell online
c. To manage your relationship with us as a consumer and to deliver personalised service
When you make a booking, we create a consumer profile for you in our systems. This is your digital profile that brings the personal data that we hold together and identifies you. Your consumer profile lets us deliver a personalised experience when you book and travel with us or contact us by phone or email. We also use your consumer profile to personalise the marketing communications that we send you. We also sometimes use your details to ask for feedback on our services.
d. For marketing and promotional purposes
We use your contact details for our marketing and promotions, including to send you information about the products and services that we offer. We also use your personal data to personalise our marketing communications to make them more relevant for you and to measure engagement with our marketing campaigns. See Direct Marketing and Profiling and personalised marketing below for more information, including on how to update your preferences and opt out.
We may share your personal data with the following recipients for the purposes list above:
a. Our payment providers
We need to share your personal data with our third party payment providers to process your card payments.
b. Social media platforms
We may share your personal data – including your name, email address, address – with third party social media platforms including Facebook for the purposes of allowing those platforms to display targeted advertisements to you. If you don’t want us to do this, you have the right to opt out.
5 .Direct marketing
Marketing communications from us – We may contact you for marketing purposes, including to tell you more about our services, share news or tell you about promotions from time to time. You’re always in control of the emails that you receive and you can update your preferences or opt out at any time via your Guest Account, following the links in our emails or by contacting us. Even if you’ve opted out of marketing messages, we’ll still need to contact you in relation to your bookings with us.
6.Cookies and other tracking technologies
7 .Legal basis for our use of your personal data and legitimate interests
Legal bases – We only process your personal data to the extent that at least one of the following applies:
a. you’ve consented to the processing of your personal data for a specific purpose – we process your sensitive personal data and send you electronic direct marketing communications based on your consent for us to do that;
b. the processing is necessary for us to perform our contract with you or for use to take steps at your request before we enter into the contract;
c. where we need to process your personal data to comply with a legal obligation that we’re subject to;
d. where the processing is necessary for the purposes of our legitimate interests or a third party’s legitimate interests.